News

Inspiring interviews and useful information for HR, managers, coaches, ID37 Masters and users. Discover how ID37 enriches self-direction, leadership, collaboration, and diversity - and how it increases work satisfaction, performance, and joy in achieving goals.

Stressed man sitting in front of a screen, resting his head in his hand and looking exhausted or overwhelmed
Corporate

How can companies reduce workplace mental strain?

Workplace mental strain develops when job demands consistently exceed available resources. Lasting improvements require personalized, day-to-day support—not just standardized workplace wellness programs.
7/5/26

How can companies reduce workplace mental strain?

Leadership

Self-regulation: Leading consciously rather than reactively

Why discipline fails under stress – and how leaders use self-regulation, the ID37 profile and AI coach Jay to lead consciously instead of reactively.
6/4/26

Self-regulation: Leading consciously rather than reactively

Photo of a young man in an office setting, looking confident and engaged.
HR

How AI-powered coaching makes personal development more effective

Standard learning and development measures often miss the individual. This article shows how AI-driven personalization works in daily practice and how ID37 AI coach Jay strengthens transfer.
4/24/26

How AI-powered coaching makes personal development more effective

ID37 team analysis tool
Digital Tools

What is the ID37 team analysis and how does it work?

With the interactive ID37 team analysis you can analyze teams, identify potential and derive measures for productive collaboration.
2/24/26

What is the ID37 team analysis and how does it work?

ID37 Company launches virtual assistance system
Digital Tools

What is AI coach Jay and how does it support personal development?

AI coach Jay connects the scientific ID37 personality model with generative AI and supports users, coaches, and HR managers with personalized impulses.
2/21/26

What is AI coach Jay and how does it support personal development?

AI chatbots in therapy and coaching: opportunities and limitations
Coaching

What are the opportunities and risks of AI chatbots in coaching?

AI chatbots are increasingly used for coaching and therapy – with both opportunities and risks. The ID37 AI coach Jay demonstrates how professional AI coaching works.
8/21/25

What are the opportunities and risks of AI chatbots in coaching?

AI coach Jay supports coaching and self-coaching
Coaching

How does AI support coaching and self-coaching?

In this interview, Thomas Staller explains how the ID37 AI coach Jay uses personality profiles to enable individualized coaching and better team leadership.
7/26/25

How does AI support coaching and self-coaching?

AI can help improve employee retention
Collaboration

How AI can boost employee retention and employer branding

Employee retention depends on strong relationships. AI tools like the ID37 AI coach Jay help improve collaboration and employer branding.
7/21/25

How AI can boost employee retention and employer branding

ID37 Company joins Germany's digital association Bitkom
Corporate

ID37 Joins Bitkom: New Member of Germany's largest Digital Association

ID37 joined Germany's largest digital association Bitkom to actively shape digital transformation in the HR sector and promote digital participation.
2/5/25

ID37 Joins Bitkom: New Member of Germany's largest Digital Association

ID37 Company in the “United against Sexism” alliance
Corporate

ID37 Company in the “United against Sexism” alliance

We at ID37 have always been committed to diversity, equity and inclusion. By joining Germany’s “United against Sexism” alliance, we’ve taken the next step, making a clear statement against gender discrimination.
3/6/24

ID37 Company in the “United against Sexism” alliance

Personality tests measure personality
Psychology

What is a personality test?

Type-based or trait-based? What personality tests can do, where the differences lie and why science recommends trait-based tests like ID37.
11/13/23

What is a personality test?

Making multicultural teams successful
Collaboration

Successful with multicultural teams

International consultant Stefanie Hilger knows the ins and outs of multicultural teams and how to develop them successfully.
1/6/23

Successful with multicultural teams

Portrait of Simon Mattaj, DEI expert at Scholz & Friends
Digital Tools

Scholz & Friends measures its DEI culture with the go:diversity program

Simon Mattaj is a Diversity, Equity & Inclusion strategist at Scholz & Friends. Together with his team, he rolled out ID37’s go:diversity program at the agency's Hamburg location. In the following interview, he explains why the program has proved so relevant. 
9/13/22

Scholz & Friends measures its DEI culture with the go:diversity program

WeightWatchers cooperates with ID37
HR

ID37 cooperates with WeightWatchers

WeightWatchers Coaches are now working with ID37’s evidence-based personality assessment tool – helping WW members create right healthy lifestyle that’s right for them.
6/20/22

ID37 cooperates with WeightWatchers

CMC is the first Georgian customer won by ID37 business partner EVA
HR

Modern recruiting at the largest construction management company in Georgia

CMC is the first Georgian customer won by ID37 business partner EVA. The growing construction management company uses the ID37 personality analysis for recruiting as well as personnel development. Two HR managers at CMC have received their ID37 Master certificate.
11/22/21

Modern recruiting at the largest construction management company in Georgia

ID37 Tool for Diversity Management
HR

Diversity Management Tool

ID37 reveals personality traits that are not clear on first sight. In this article, we explain how the ID37 accelerates diversity management.
4/19/21

Diversity Management Tool

ID37 networking function
Digital Tools

New feature: Better networks better relationships

ID37 Diversity Index score: Connect and understand how much you differ from friends and co-workers. Improve your conversations. Learn more about the new ID37 feature!
3/16/21

New feature: Better networks better relationships

ID37-Vertellis-Love-Expansion-Pack
Self-Direction

Making partnerships happier – New product out with ID37

Scientific-based personality assessment ID37 is the basis for designing happier partnerships in the latest Love Expansion Pack product by Vertellis.
1/4/21

Making partnerships happier – New product out with ID37

ID37 entrepreneur Salome Argvliani
HR

Market entry Georgia: ID37 cooperates with HR startup EVA

ID37 enters collaboration agreement with digital startup EVA to increase efficiency in HR management in the Republic of Georgia.
11/17/20

Market entry Georgia: ID37 cooperates with HR startup EVA

ID37 English Edition
Corporate

The International Edition of the ID37 Book is available

The standard reference work for motive-based personality diagnostics is now available in English.
11/12/20

The International Edition of the ID37 Book is available

ID37 personality profile in professional sport
Coaching

ID37 in professional sport: Motivating the individual to increase team performance

The work of a coach in professional sport can only lead to peak performance if it is in tune with the individual personality of each athlete. An example taken from professional soccer shows how a young player was able to overcome his insecurity by applying the ID37.
9/14/20

ID37 in professional sport: Motivating the individual to increase team performance

ID37 Rainer Meisterjahn and Tobias Harris
Corporate

ID37 goes USA – How the personality assessment tool is utilized in the NBA

Rainer Meisterjahn, along with his team of mental performance coaches, consults professional with basketball players in the US. In a recent podcast he explains his sophisticated concept and the role ID37 plays.
8/31/20

ID37 goes USA – How the personality assessment tool is utilized in the NBA

ID37 team communication
Collaboration

Improving team communication

Effective communication is essential for outstanding team performance. Here we demonstrate how an ID37 team assessment can be used to fully leverage the potential that lies in team communication.
7/21/20

Improving team communication

ID37-Thomas-Staller
Collaboration

Using team assessments for success with self-organization

Thomas Staller explains why team development is crucial in agile work environments and how to deliver impact.
4/8/20

Using team assessments for success with self-organization

ID37 Jan Doerendahl Research
Psychology

Just how malleable is your personality?

Personality stabilizes early but continues to change throughout life. Deliberate change is only possible within narrow limits – self-awareness helps.
3/2/20

Just how malleable is your personality?

ID37-personaltiy-assessment-agile-work-michael-kloss
Agile Work

Agile leadership for effective teams

Even an executive can get emotional. Agile Coach Michael Kloss knows how to handle it, when you know your ID37 personality profile.
8/10/19

Agile leadership for effective teams

ID37-personality-diagnostics-agile-work-michael-kloss
Agile Work

Agile leadership: more support, less instruction

Michael Kloss is an Agile Coach. We wanted to know how he applies the ID37 personality assessment in agile work environments.
7/29/19

Agile leadership: more support, less instruction

ID37 combines science-based personality diagnostics with technology
Corporate

Online personality test

What do digitalization, machine learning and artificial intelligence have to do with personality diagnostics? They aim to improve our lives.
4/25/19

Online personality test

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