Learn to self-direct for personal success

The ID37 personality assessment is a scientifically validated test that measures 16 life motives. These motives drive our behavior – unconsciously and throughout our lives. The assessment generates an individual personality profile that reveals what truly motivates you. Unlike typology tests, ID37 does not categorize people into boxes but instead maps each person's unique motive structure. The result: deep self-understanding and targeted personal development. The ID37 personality assessment is successfully used in coaching, leadership development, HR diagnostics and personal orientation.

→ Take the ID37 personality test
→ Watch the 4-minute explainer video (English subtitles)

Life motives are fundamental inner drivers that determine why people act, feel, and think the way they do. Psychology distinguishes 16 universal life motives – including curiosity, autonomy, social acceptance, and influence. Every person possesses all 16 motives, but in varying degrees. This individual combination shapes personality like a unique fingerprint. Unlike personality types (such as MBTI), life motives reveal the deeper needs that govern behavior over the long term. They are scientifically measurable and help in understanding one's own motivation. A detailed explanation of common psychological terms related to personality and motivation can be found in the ID37 Glossary.
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→ Discover the Psychology Glossary

ID37 analyzes 16 fundamental life motives. Each motive describes a basic need that drives behavior.

The 16 life motives at a glance:

• Curiosity: Desire for knowledge, insight and intellectual challenges
• Social Acceptance: Desire for affirmation and acceptance from others
• Influence: Desire for control and influence over people and processes
• Status: Desire for prestige and a prominent position in society
• Retention: Efforts to acquire and preserve possessions and other resources
• Autonomy: Desire for independence from the expectations and influence of others
• Social Participation: Desire for social interaction and contact with other people
• Principles: Desire for conformity with the social norms of a particular social group or society as a whole
• Social Engagement: Commitment to those who are suffering or disadvantaged, as well as to a more just society
• Structure: Desire to structure one's surroundings in simple and consistent terms
• Safety: Desire for a quiet and secure life
• Revenge: Desire for retribution for any injustice experienced
• Physical Exercise: Desire for movement and physical activity
• Food Enjoyment: Desire for enjoyable experiences in association with food intake
• Family: Desire to cultivate a caring and tight-knit familial network
• Eros: Desire for sensual, erotic experiences and an active, fulfilled sex life

The individual expression – high, average or low – explains why people act and react differently.

→ Watch the 4-minute explainer video (English subtitles)
→ Explore the Psychology Glossary
→ Learn more in the ID37 Book

The ID37 personality profile displays the expression of the 16 life motives – ranging from high to average to low. It explains what drives a person, what gives them energy and what they avoid. The profile makes visible why a person reacts the way they do in certain situations. It does not categorize but maps the unique motive structure, makes needs understandable and enables individuals to work on their development in a targeted manner.

→ Watch the 4-minute explainer video (English subtitles)

The ID37 profile serves as an individual compass for decisions. It forms the foundation for effective self-direction, emotion regulation and personal development. The ID37 profile specifically supports:

1. Self-awareness and goal setting: Through knowledge of the 16 life motives and their individual expressions, each person recognizes what truly matters to them in life. It shows where a person is intrinsically motivated and can consistently perform at their best with ease.

2. Emotion and stress management: With their ID37 profile, individuals learn to recognize their emotional patterns and identify trigger points. This enables them to anticipate and regulate emotions, break out of stimulus-response patterns and create space for finding solutions.

3. Relationships and conflict resolution: Self-awareness based on motives helps understand why other people are different. This understanding helps avoid and resolve conflicts and shape relationships harmoniously. The success factor: accepting others as they are.

4. Managing perception: The ID37 profile makes "blind spots" visible – the characteristics a person does not perceive in themselves.

The AI coach supports profiled individuals in training their soft skills based on real psychometric data.

→ Watch the 4-minute explainer video (English subtitles)

Yes, with limitations. The ID37 personality assessment enables an estimation of resilience, stress susceptibility and vulnerability based on the 16 life motives. Although resilience, stress susceptibility and vulnerability cannot be measured directly, they can be well assessed and explained through motive logic. An individual motive profile makes visible how quickly a person reacts to stress and what resources they have available for stress management. Resilience is favored, for example, by a combination of low values in the SAFETY and SOCIAL ACCEPTANCE motives, while high expressions in these areas may indicate higher vulnerability.

No. The ID37 personality assessment is not a performance test and therefore does not measure intelligence, innate talent or creativity as a psychological construct. ID37 determines the expression of 16 life motives – the psychological foundation and inner drivers that explain why a person acts. Talent and creativity are learnable skills that can build on your motives but are not diagnosed by ID37 itself.

However: Certain motive constellations may favor learning specific skills or creative behavior.

Yes, the ID37 personality assessment is suitable for young people aged 16 and above, students and career starters, as scientifically representative norms exist for this age range. Since the 16 life motives remain largely stable from adolescence, the profile provides a well-founded factual basis for career orientation, choice of studies and career planning. The analysis helps young talents recognize their inner drivers early, which sustainably promotes satisfaction and performance in studies and first jobs. ID37 serves as a psychological compass for the important questions at the beginning of professional life.

Jay is an AI-powered coach that provides personalized recommendations based on the science-backed ID37 personality profile and encourages reflection. The chatbot analyzes the motive structure, shows individual paths for development, supports conflict resolution and assists with questions about career, relationships and self-direction. Jay is trained on the ID37 personality model and combines its specialized knowledge with the unlimited information pool of an underlying AI model. The AI coach is available around the clock and complements work with human coaches, particularly in personality and team development.

→ Learn more about the AI coach
→ Watch the "AI Coach Jay" explainer video (English subtitles)