Now with AI chatbot Jay, your sparring partner!

Master certification

Certification for effective coaching, consulting, leadership 

As a certified ID37 Master, you’re a personality expert. You understand what makes people behave, think and feel the way they do. Create coaching, development or transformation programs that are tailored to every personality.

At a glance

What ID37 Master training entails

Learn everything you need to know to use ID37 personality diagnostics for success:

ID37 training modules

Modul 1
Intensive engagement with your own ID37 motives profile
Modul 2
ID37 Master certification
  • Motives, motivation, emotions, behavior 
  • The impact of personality, motive constellations
  • ID37 personality assessment and assessment session
  • Usage formats in areas of application such as HR, leadership, teams, agile work environments
  • Fundamentals of psychology 
  • Understanding team analysis and team development
Modul 3
Retrospective as ID37 Master
  • Profile discussions 
  • Your first ID37 assessment session

Course details,
in brief

Mode
Online / face-to-face / In-house
Total time
20 hours

For HR, and management professionals, coaches, psychologists

ID37 book (free of charge) 

ID37 Certificate

  • Goal: Apply ID37 assessment immediately
  • Retrospective after you’ve gotten your feet wet
3.000 € (plus VAT)
Book an appointment

ID37 Master fees

Practicing Masters work with a test price of only 90 € (plus VAT)

Individual offers can be arranged for large quantities 

Individual offers can be made for customers in education, market research companies, enterprise solutions or cooperations

No further costs are incurred for the use of the ID37
Master Accounts
and all of the platform’s tools

benefits

Your benefits as a certified Master 

The certification process provides you the knowledge needed to work with the ID37 personality assessment and the license to do so. You are provided a psychological model, a digital analysis tool and access to the ID37 platform, with all its features and services.

You are part of the ID37 ecosystem

You get to participate in free online seminars, have access to training material and can exchange ideas with other experts.

And you’ll land exciting jobs through our extended network of partnerships and cooperations.

Exceptional ID37 trainers

Our instructors are experts with vast ID37 experience who train you to become an ID37 Master. We stay in close contact with our trainers for Master certification and regularly put training courses to the test in order to improve them.

Get in touch

Special offer

Already-certified Masters with the know-how of and experience working with the 16 life motives can work as ID37 Masters without having to undergo recertification. There’s also a practical solution for switching customers to the ID37 system.

Contact

Special offer for Reiss Profile and LUXXprofile Masters

Success Stories

ID37 Company launches virtual assistance system
Digital Tools

ID37 Company launches AI coach for support with personal development

ID37 proudly introduces Jay, an AI-powered coach designed to provide personalized support tailored to everyone's unique personality profile. As an ID37 user, you can experience Jay for yourself with a free two-week trial and see how it can enhance your experience!
5/26/2025

FAQs

Questions and Answers

Is ID37 scientifically validated?

Yes, ID37 is based on modern test development and meets high psychometric standards. The method was developed at the University of Luxembourg. It utilizes current findings from motivational psychology and personality research. Unlike outdated typologies such as MBTI or DISC, ID37 explains the causes of behavior – not just its surface. The quality criteria of objectivity, reliability and validity are scientifically documented.

Download the scientific manual (currently available in German; English translation forthcoming)

Who is the ID37 personality assessment suitable for?

ID37 is suitable for anyone who wants to better understand themselves and others. Individuals use the test for self-reflection and personal development. Teams analyze their collaboration and resolve conflicts. Leaders learn to guide employees individually. Coaches and consultants use ID37 as part of their professional work. Using the tool, they can conduct a precise assessment of their clients' current situation and develop targeted measures and interventions. Companies integrate the method into their HR development. It supports throughout the entire employee life cycle.

In short: ID37 helps everywhere people live and work together.

Learn more about ID37 in the world of work
Watch the 4-minute explainer video (English subtitles)

How do I become an ID37 Master?

You become an ID37 Master through certified training with an ID37 Instructor. The training is aimed at experienced professionals with backgrounds in coaching, consulting, psychology or related fields, as well as HR managers, executives and team leaders. The Master certification imparts in-depth knowledge of motivational psychology, the 16 life motives and their interpretation. Participants learn to conduct analyses and competently advise and support clients. They learn the full functionality of the ID37 platform with all tools and services. After passing the exam, participants may use the ID37 method professionally and worldwide in coaching, training and consulting.

Learn more about ID37 Master certification
Current dates for Master training
Become a certified ID37 Master

What support do ID37 Masters receive?

ID37 Masters receive comprehensive support: access to experts, webinars, in-depth videos and personal assistance. Additionally, the AI coach is available to help Masters better understand the ID37 personality model, motivational psychology or complex motive constellations and adapt them to their business. The ID37 community connects Masters with each other for experience sharing. Regular updates keep knowledge current. Masters stay up to date with developments, ensure quality in their consulting, coaching or HR work practice. They can expand their services and work more effectively with ID37.

Learn more about ID37 Master certification
Learn more about the AI coach

What is an ID37 Instructor?

An ID37 Instructor is an experienced ID37 Master who trains and certifies qualified Masters in the ID37 method. Instructors have extensive practical experience, deep methodological competence and a suitable business model. They conduct certification seminars for aspiring Masters. Anyone who wants to become an Instructor must meet certain criteria – there is no separate Instructor training. The path leads through experience and demonstrated expertise as a Master.

Current dates for Master training
Contact for interested parties

Is there a book about the ID37 personality assessment?

Yes, the book "The ID37 Personality Assessment" by Thomas Staller and Cornelia Kirschke offers a comprehensive insight into the theory and practice of motive-based personality diagnostics and its development. It explains the 16 life motives in detail, shows application examples and provides practical tips for professional use and everyday life. The book is suitable for beginners who want to learn about ID37 and for advanced users who want to deepen their knowledge. It is available in bookstores in German and English and as an e-book.

Explore the ID37 Book