How Raiffeisen Waren made leadership transformation work
For 130 years, Raiffeisen Waren GmbH has been a trusted partner to the agriculture, construction, engineering, and energy sectors across Hesse, Thuringia, Lower Saxony, and wide areas of North Rhine-Westphalia. With 3,600 employees, the company combines deep industry expertise with a strong regional presence. When the Energy & Markets division launched a major strategic realignment in 2023, one critical question came into focus: How do you ensure leadership transformation truly works across the organization? Division heads Marco Weide and Reinhard Kirchner found the answer together with coach and ID37 instructor Sabine Happe.
“In the context of the energy transition, we needed to make our offering more sustainable and position ourselves for ongoing change. An ID37-based vision program provided the framework for our transformation.”
Reinhard Kirchner, Head of Energy & Markets, Raiffeisen Waren GmbH
challenge
Leadership transformation requires a shared direction
As the Energy & Markets division grew through both organic expansion and acquisitions, different corporate cultures and leadership styles came together. To future-proof the division, the organizational mindset and cultural framework had to be fundamentally redefined. The goal was clear: strengthen employee ownership, initiative, and engagement. What the division needed was not another strategy paper, but a shared leadership vision with clear priorities and actionable steps. Leaders needed a framework that would allow them to lead the division together and develop it with flexibility and confidence.
solution
A shared vision for change, guided by ID37 personality profiles
The vision-process was facilitated by Sabine Happe, an expert in goal setting and goal achievement. As a starting point, she used the scientifically developed ID37 motivation profiles of the leadership team. Using scenario techniques, the team developed the first outlines of a shared vision. Across several rounds, 25 leaders continued refining that vision while incorporating insights from their ID37 profiles. This created strong alignment, a high level of identification, and a solid foundation for defining action areas, leadership goals, and specific measures.
“Trade is fundamentally a people business. We firmly believe that doing what we love with conviction makes us better every day. That is why we foster an environment that actively embraces the individual motivations and inner drivers of our employees.” - Marco Weide, Head of Energy & Markets, Raiffeisen Waren GmbH
Leadership training and team building for leadership transformation
The combination of ID37 analysis and role clarity proved highly convincing. Building on that, a leadership training program was implemented. In particular, the Leadership Expedition™, a leadership simulation developed by Sabine Happe, left a lasting impression on the participants because it makes change tangible instead of merely discussing it.
results
A holistic success: leadership transformation at Raiffeisen Waren
The outcome is a sustainable vision for the Energy & Markets division that will support leadership for years to come, complete with an implementation program and supporting merchandising.
Action areas and measures for transforming leadership roles, strengthening leadership capabilities, and promoting employee autonomy have been implemented.
Process-related and structural barriers have been identified and removed. The necessary restructuring has been initiated.
Rollout across all locations: the vision and the transformation have been embedded at every level.
The vision has been visualized: it sparks curiosity, inspires people, and encourages dialogue.
The vision development process triggered much more than originally planned. It initiated a genuine leadership transformation that evolved into a holistic leadership development program. Today, the role model serves as a blueprint for leadership development across the entire company.
FAQs
Questions and Answers
Is ID37 scientifically validated?
Yes, ID37 is based on modern test development and meets high psychometric standards. The method was developed at the University of Luxembourg. It utilizes current findings from motivational psychology and personality research. Unlike outdated typologies such as MBTI or DISC, ID37 explains the causes of behavior – not just its surface. The quality criteria of objectivity, reliability and validity are scientifically documented.
Who is the ID37 personality assessment suitable for?
ID37 is suitable for anyone who wants to better understand themselves and others. Individuals use the test for self-reflection and personal development. Teams analyze their collaboration and resolve conflicts. Leaders learn to guide employees individually. Coaches and consultants use ID37 as part of their professional work. Using the tool, they can conduct a precise assessment of their clients' current situation and develop targeted measures and interventions. Companies integrate the method into their HR development. It supports throughout the entire employee life cycle.
In short: ID37 helps everywhere people live and work together.
The ID37 team analysis makes the motive profiles of all team members visible and comparable. It shows where the team's potential lies and where tensions may arise. Teams recognize how certain team members tick – and how to leverage these differences rather than fight them. This fosters understanding, improves communication and boosts team performance. The ID37 team analysis is particularly valuable during conflicts, when teams are newly formed or new members are integrated. The ID37 AI coach supports teamwork, as it works on the basis of individual motive profiles and can recognize and predict team dynamics.
Leaders learn with ID37 to better understand themselves and their team members. They learn to understand their own personality and impact, to direct themselves and deploy their potential optimally. And they recognize what drives individual team members – enabling differentiated leadership. Instead of one-size-fits-all solutions, they rely on individual approaches. This increases motivation and performance. Conflicts can also be better resolved with knowledge of different motives. ID37 turns good leaders into better ones because they truly understand people. The ID37 AI coach is valuable support for leaders when recognizing development potential, understanding conflict causes or properly interpreting their own motive profile.
Companies use the ID37 personality assessment for HR development, team building and leadership development. The analysis identifies individual potential, supports creating effective development plans and improves collaboration. In recruiting, ID37 helps verify cultural fit. Employees understand themselves better and are more satisfied. This reduces turnover and increases productivity. ID37 offers customized programs and approaches for organizations of all sizes. The ID37 AI coach also offers diverse possibilities to scale coaching, HR development and individual soft skill training.
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