Why ID37?

Use ID37 to lead a self-determined life

We want to foster forward-thinking attitudes in society. Our mission is to make it possible for everyone to pursue a self-determined life.  This means being able to act with confidence at all times – even in challenging situations in our everyday professional and personal lives – because this kind of behavior is essential to satisfaction and success in life.

We believe in democratizing personal development by creating digitalized offerings that are readily accessible, highly effective, sustainable and affordable for all. Our work is driven by the conviction that self-direction is something everybody can learn.

Every human being possesses hidden potential. The tools, services and training sessions we offer are designed to unlock this potential. We are committed to making this kind of self-knowledge available to all. Indeed, we aim to make a positive and sustainable contribution to improving how people relate to each other in society.

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Psychology meets Tech

We combine empirically grounded personality diagnostics with cutting-edge technology.

Empirically grounded personality diagnostics

The ID37 personality assessment is an instrument that draws on the latest findings in motivational psychology. We also take advantage of the opportunities inherent to digitalization as a means of democratizing personal development. After all, having the power to decide for ourselves is itself decisive.

AI-based technology

ID37 utilizes digital technology and artificial intelligence to assist individuals in assessing their personality and developing the best possible and most appropriate interventions.

Broad accessibility

Easy to understand, compatible with any device, inexpensive and available at all times.

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We make diversity visible

As a signatory to the Charta der Vielfalt (Diversity Charter), we're part of a network committed to advancing bias-free work environments. Battling bias is central to our purpose as a company. Our ID37 personality profiles bring the drivers of personalities into focus and help us gain a better grasp of the differences among us. By making individuality transparent, we encourage dialogue and exchange, which creates the foundation of effective diversity management: mutual respect and appreciative interaction.

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The ID37 Company has joined Germany’s “Gemeinsam gegen Sexismus” Bündnis "Gemeinsam gegen Sexismus" (gemeinsam-gegen-sexismus.de) (“United against Sexism”) alliance. This initiative, supported by the Federal Ministry for Family Affairs, Senior Citizens, Women, and Youth, aims to actively combat sexism. Gender stereotypes and clichés undermine the expression of an individual’s personality and violate gender equality on an interpersonal level. Firmly opposed to this, We are committed to fighting discrimination and cultivating mutual respect in a bias-free workplace environment.

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The time is right

Over the course of his 15+ years of work on the motive-based personality assessment systems known as the Reiss Profile and the LUXXprofile, Thomas Staller made a crucial observation that was to change everything: As solid and precise as the tools’ results were, the world was changing rapidly, but the tools themselves lacked the innovation to take these changes into account. Today, digitalization, agility, social media, and AI are just a few of the many factors with profound impact on how we carry out our work and engage in relationships.

We see within these changes a variety of fundamentally new opportunities. We aim to leverage cutting-edge technology in order to make motive-based personality diagnostics easily accessible for everyone interested in exploring their full potential and taking charge of their capacity to deepen personal satisfaction.

The time is right: The value of knowledge and personal development – not material concerns – are shaping identity. New technologies make it easier to use and scale digital tools, and to improve the quality of results –particularly with regard to data assessment, which this provides a measurable added value.

ID37 Company GmbH was founded in 2019 by Thomas Staller, Cornelia Kirschke and the IT company Conciso GmbH.

The name ID37


"Who am I?" The answer to this question is the identity of an individual. And this is precisely what ID37 stands for:

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ID37-unique-identity

Our “ID37” brand name reflects our focus on the unique identity of each individual. The ID37 personality assessment allows us to capture a person’s motivational architecture and help them make effective use of the instrument in navigating change.
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The heart of the ID37: Our team

We’ve assembled a unique team to fulfill our mission of effectively partnering motivational psychology with technology. Movers and shakers, visionaries, tech experts, scientists, psychologists, innovators, networkers and coaches do everything they can to deliver cutting-edge, needs-oriented services that deliver measurable value for our enthusiastic clients.

Thomas Staller

Thomas Staller

Berlin, DE

Managing Partner

Thomas is the strategist at ID37

Cornelia Kirschke

Cornelia Kirschke

Berlin, DE

Managing Partner

Cornelia keeps things running

Sebastian Neus

Sebastian Neus

Dortmund, DE

Partner & IT Expert

Sebastian is a passionate entrepreneur who drives growth

Michael Kloss

Michael Kloss

Dortmund, DE

Agile Coach & Computer Scientist

Michael translates analogue knowledge into digital experiences

Sven-Torben Janus

Sven-Torben Janus

Dortmund, DE

Software Architect

Sven-Torben fosters the development of the ID37 platform

Anja Krahnert

Anja Krahnert

Berlin, DE

International Partner Manager & Customer Service

Anja keeps ID37 clients happy

Susanne Jess

Susanne Jess

Hamburg, DE

ID37 Professional Training

Susanne unites innovation with tradition

Sylke Schliep

Sylke Schliep

Wattenbek, DE

ID37 Professional Training

Sylke gets you fit for the future worlds of work

Kamila Laures

Kamila Laures

Berlin, DE

Social Media

Kamila turns an interest into enthusiasm

Prof. Dr. Christoph Kemper

Prof. Dr. Christoph Kemper

Frankfurt, DE

Academic Expert

Christoph, an advocate of the science behind personal development 

Dr. Jan Dörendahl

Dr. Jan Dörendahl

Esch-sur-Alzette, LUX

Academic Expert

Jan, sparring partner & in-house authority on assessment

Clemens W. Krebs

Clemens W. Krebs

Berlin, DE

Diversity, Equity & Inclusion

Clemens transforms diversity into value

What our clients say

A selection of positive feedback from our clients that shows just how satisfied they are with our consulting services, projects, programs, collaborations and cooperative activities.

IT consultants who focus on people have to start doing so in their own recruiting process. That’s why we work with ID37 and thematize the life motives during our interview process. We appreciate in particular the strong commitment and innovative ideas demonstrated by the ID37 Company team.

Volker Maiborn
Managing Director, MaibornWolff GmbH

I’m a Reiss Motivation Profile Master and LUXXprofile Master but have chosen ID37 today because of the much more modern nature of its digital personality diagnostics.

Petra Kehl
Owner, chiatec.TRAINING

The ID37 is my preferred personality assessment tool because it keeps pace with the times. As management and IT consultants, we’re experts for digitalization. We can thus see the potential offered by the modern nature of the personality diagnostics ID37. We’re all in on raising the game together with ID37. It's no exaggeration to say that I’m excited about ID37 – both in terms of what it can say about an individual’s personality and the opportunities created by a digital analysis.

Thomas Gläsner
Partner, MHP – A Porsche Company

Particularly in sales, it’s important to know who you’re dealing with, what language they speak and how to interpret their behavior. The ID37 personality assessment has been a great help in terms of improving sales activity. It’s also proved invaluable to understand the drivers steering people when it comes to developing customer projects.

Mark Pelka
Chief Sales Officer at PIA Performance Interactive Alliance

The science behind ID37

ID37 is a recognized psychological model and test method developed at the University of Luxembourg in a two-year project designed to produce a model for practical application and use in research. Individual users and organizations can use the model to obtain a systematic measure of an individual's personality and understand which drives shape an individual. The ID37 personality assessment identifies those largely unchangeable and essential characteristics of a person that are independent of any situation: motives.

As one of only a few diagnostic instruments in use today, ID37 offers a standardized, objective test with highly reliable results derived from current data. The test complies with several standards and guidelines in psychology - including Germany's DIN Norm 33430 for suitability assessment and the Standards for Educational and Psychological Testing of the American Educational Research Association (AERA). The result is a top-notch personality test that's underpinned by state-of-the-art research. Individual results are so precise that they are used to make prognoses and predictions regarding behavior.

There are other personality tests that also accurately measure personality but that are too complicated to use in consulting and business environments. Others are not sufficiently anchored theoretically. As for example the MBTI, developed in the 1960’s, that is based on C. G. Jung Personality Types theory, which is considered outdated.

Other methods, such as the 16 Personalities, are using typing. ID37 on the other hand, is an easy to use instrument, does not type and is based on state-of-the art scientific methods of test development. It also includes over 15 years of practical experience with the Reiss Motivation Profile personality test.

ID37 Company is committed to the principle of transparency and is happy to disclose its quality criteria. These criteria confirm the high empirical stands met by the test.

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Download the manual for the science behind ID37

ID37 Company is committed to the principle of transparency and is happy to disclose its quality criteria. These criteria confirm the high empirical standards met by the test (English translation forthcoming).

FAQs

Questions and Answers

Is ID37 scientifically validated?

Yes, ID37 is based on modern test development and meets high psychometric standards. The method was developed at the University of Luxembourg. It utilizes current findings from motivational psychology and personality research. Unlike outdated typologies such as MBTI or DISC, ID37 explains the causes of behavior – not just its surface. The quality criteria of objectivity, reliability and validity are scientifically documented.

→ Download the scientific manual (currently available in German; English translation forthcoming)

How does ID37 differ from other personality tests?

ID37 does not categorize. While MBTI or DISC force people into categories, ID37 shows the individual motive structure on a continuous scale. The test explains causes: Why does someone behave this way? Other tests only describe how someone behaves. ID37 is also based on current scientific research rather than outdated theories. The test was scientifically developed, validated and normed at the University of Luxembourg and meets all psychometric quality criteria. The result is precise, meaningful and easy to understand. In professional applications, users are guided by certified ID37 Masters – for maximum quality and responsible interpretation. Additionally, the AI coach can be used to interpret the personality profile.

→ Explore terms in the Glossary
→ Watch the 4-minute explainer video (English subtitles)
→ Watch the AI Coach Jay explainer video (English subtitles)

How does the ID37 test differ from online quick tests?

The ID37 test differs significantly from online quick tests through its scientific foundation and measurement precision. Its quality criteria are transparently disclosed and enable reliable predictions of future behavior. The results serve as dependable orientation in life. ID37 also meets high standards for data protection (GDPR), voluntariness, non-discrimination and consulting ethics. The accompanying services and features of the ID37 platform are also unique.

Online quick tests, by contrast, are usually not validated, work without norm samples, roughly categorize people into types and are more entertaining than diagnostically reliable.

→ Download the scientific manual (currently available in German; English translation forthcoming)
→ Read the blog article about personality tests

Who is the ID37 personality assessment suitable for?

ID37 is suitable for anyone who wants to better understand themselves and others. Individuals use the test for self-reflection and personal development. Teams analyze their collaboration and resolve conflicts. Leaders learn to guide employees individually. Coaches and consultants use ID37 as part of their professional work. Using the tool, they can conduct a precise assessment of their clients' current situation and develop targeted measures and interventions. Companies integrate the method into their HR development. It supports throughout the entire employee life cycle.

In short: ID37 helps everywhere people live and work together.

→ Learn more about ID37 in the world of work
→ Watch the 4-minute explainer video (English subtitles)

What experiences exist with the ID37 personality test?

Companies, coaches and individuals report that the ID37 personality assessment is particularly precise, understandable and practical for everyday use. The IT company MaibornWolff, for example, successfully uses ID37 for self-organization. VR Bank Nord successfully uses ID37 for leadership development. Coaches and consultants use the method in individual coaching and team building.

Users describe it as a valuable tool for increasing self-awareness and self-direction that helps better understand and shape personal intrinsic motivations, behavioral patterns and team dynamics. They appreciate the deep yet easily understandable analysis of the 16 life motives, which provides a foundation for development processes, better communication and conflict resolution.

Particularly highlighted are the scientific foundation (development with the University of Luxembourg), the clarity of motive evaluations, the high practical relevance in analysis sessions with ID37 Masters and the innovative support through AI coach Jay.

→ Best Practice Case Self-Organization
→ Best Practice Case Team-Development
→ Customer testimonials
→ About the scientific foundation of ID37

What does the ID37 digital platform offer?

The ID37 platform offers the ID37 personality test as an online questionnaire, an interactive analysis report with profile graphic and lifetime access to the personality profile. Through their personal account and dashboard, users can access the following additional services:

  • Network function: Share motive profile with others to make commonalities, differences and potential conflict areas visible.
  • Team analysis: Get an overview of the motive profiles of all team members. Recognize commonalities, differences and team dynamics.
  • AI Coach Jay: A digital chatbot that provides personalized explanations, reflection prompts and action ideas based on the ID37 motive profile.

The cloud-based solution runs on all devices and is securely hosted in German data centers. The platform enables digital and always-available personal development.


→ Watch the 4-minute explainer video (English subtitles)
→ Watch the "ID37 Account" explainer video (English subtitles)
→ Watch the "My Network" explainer video (English subtitles)
→ Watch the "My Teams" explainer video (English subtitles)
→ Watch the "AI Coach Jay" explainer video (English subtitles)

Who is the ID37 Company?

The ID37 Company GmbH was founded in 2019 in Berlin. Behind ID37 are the founders and managing partners Thomas Staller and Cornelia Kirschke, both with many years of expertise in personality diagnostics. Co-founder and technology partner is the IT company Conciso GmbH. The ID37 Company develops scientifically validated tools for personality assessment and development. ID37 combines psychological expertise with modern technology. The mission: make it possible for all people and employees to pursue a self-determined life.

→ Learn more about ID37 Company
→ Learn more about Thomas Staller
→ Learn more about Cornelia Kirschke
→ Learn more about Sebastian Neus, Conciso

You’ll find even more questions and answers in our FAQ section.

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