VR Bank Nord customizes its leadership development
With nearly 500 employees, VR Bank Nord eG is one of the largest private employers in northern Schleswig-Holstein. Having undergone restructuring in 2022 that led to a reorganization of leadership levels, the bank needed to initiate a cultural shift across the institution. During the process, ID37’s personality diagnostics tool became a core element of the bank’s new leadership program.
"ID37 provides me with the opportunity to create tailored development paths and, for our leaders, it offers personal guidance in a rapidly changing environment. At VR Bank Nord, ID37 is a reliable component of our dynamic management development process."
Mirja Jessen, Personnel and Management Development, VR Bank Nord eG
challenge
Seeking a solution for new management positions
As part of the restructuring process at VR Bank Nord, 15 new management positions were created that introduced a third tier of leadership. Ensuring they got off to a smooth start required working with an effective solution.
solution
Starting strong witha new leadership program
The bank’s talent development team has been quick to develop a modular leadership program for managers who are new to the role. The 12-month program combines group training with one-on-one coaching and mentoring. It focuses on personal skills such as self-awareness, self-reflection and self-guidance, alongside agile leadership. Each participating leader is provided a toolkit of methods to help them master their role from the outset.
ID37 personality diagnostics connect people with banking
A central element of the program is the ID37 personality assessment. Certified ID37 Masters, trained by longtime consultant and ID37 instructor Sylke Schliep at VR Bank Nord, design leadership programs that are tailored to individual personality profiles. This has resulted in an effective program for developing leadership skills that incorporates individual values, promotes personal growth, and aligns with the bank’s commitment to solidarity.
results
Rapid evolution of the leadership program
The tailored-to-the-individual program has proved so successful that it has been expanded to other leadership levels and is drawing the interest of the bank’s senior managemnt as well. As a result, we see a growing demand for the ID37 personality assessment:
over 80% of managers have undergone the ID37 profile process
approx. 50% of employees have undergone the ID37 profile process
Because ID37 helps cultivate a bias-free workplace environment, VR Bank Nord’s talent development team has incorporated the tool into leadership formats addressing intergenerational leadership and diversity and inclusion issues.
FAQs
Questions and Answers
Is ID37 scientifically validated?
Yes, ID37 is based on modern test development and meets high psychometric standards. The method was developed at the University of Luxembourg. It utilizes current findings from motivational psychology and personality research. Unlike outdated typologies such as MBTI or DISC, ID37 explains the causes of behavior – not just its surface. The quality criteria of objectivity, reliability and validity are scientifically documented.
Who is the ID37 personality assessment suitable for?
ID37 is suitable for anyone who wants to better understand themselves and others. Individuals use the test for self-reflection and personal development. Teams analyze their collaboration and resolve conflicts. Leaders learn to guide employees individually. Coaches and consultants use ID37 as part of their professional work. Using the tool, they can conduct a precise assessment of their clients' current situation and develop targeted measures and interventions. Companies integrate the method into their HR development. It supports throughout the entire employee life cycle.
In short: ID37 helps everywhere people live and work together.
The ID37 team analysis makes the motive profiles of all team members visible and comparable. It shows where the team's potential lies and where tensions may arise. Teams recognize how certain team members tick – and how to leverage these differences rather than fight them. This fosters understanding, improves communication and boosts team performance. The ID37 team analysis is particularly valuable during conflicts, when teams are newly formed or new members are integrated. The ID37 AI coach supports teamwork, as it works on the basis of individual motive profiles and can recognize and predict team dynamics.
Leaders learn with ID37 to better understand themselves and their team members. They learn to understand their own personality and impact, to direct themselves and deploy their potential optimally. And they recognize what drives individual team members – enabling differentiated leadership. Instead of one-size-fits-all solutions, they rely on individual approaches. This increases motivation and performance. Conflicts can also be better resolved with knowledge of different motives. ID37 turns good leaders into better ones because they truly understand people. The ID37 AI coach is valuable support for leaders when recognizing development potential, understanding conflict causes or properly interpreting their own motive profile.
Companies use the ID37 personality assessment for HR development, team building and leadership development. The analysis identifies individual potential, supports creating effective development plans and improves collaboration. In recruiting, ID37 helps verify cultural fit. Employees understand themselves better and are more satisfied. This reduces turnover and increases productivity. ID37 offers customized programs and approaches for organizations of all sizes. The ID37 AI coach also offers diverse possibilities to scale coaching, HR development and individual soft skill training.
How does ID37 help with career decisions or career planning?
The ID37 personality assessment serves as a well-founded coordinate system that reveals what truly matters to a person in their (professional) life through the identification of the 16 life motives. In career planning, the profile helps choose professional roles and work environments that match one's own drive structure – which is the prerequisite for lasting performance and satisfaction. Additionally, discrepancies between personal goals and role requirements can be specifically identified and tailored development strategies derived. The self-knowledge gained enables making decisions aligned with one's own identity, thus securing long-term personal success.
In short: For career decisions, ID37 helps avoid wrong decisions.
How can the ID37 profile be used in organizational development?
ID37 makes corporate culture measurable. Based on the motive structures of employees, leaders and teams, companies can recognize which values are actually lived. In change processes, it can be determined why resistance arises. With ID37, drivers and blockers can be identified. Based on the 16 life motives, motive constellations, communication and work preferences become transparent, which can be specifically considered in change processes, culture development and people & culture measures. The ID37 AI coach is valuable: It supports employees in individually mastering change processes – as a valuable complement, not a replacement for human consulting.
ID37 supports organizations in unlocking potential, securing motivation long-term and establishing a fair, diversity-conscious corporate culture.
What does the ID37 profile reveal about leadership suitability?
ID37 does not measure leadership suitability directly. It shows how a person can lead effectively. ID37 measures 16 life motives and makes visible what truly drives, stresses or repels a leader. There is no ideal profile for leadership – effective leaders can have very different motive constellations. What matters is the ability for self-awareness and self-direction: Those who know their motives can consciously align their leadership style, purposefully use their potential and reflect on risks. The ID37 profile is a foundation for modern, reflective and context-appropriate leadership – without categorizing boxes, but based on psychometric data.
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