You’re one-of-a-kind and Jay, your AI coach, knows that. He understands every aspect of your personality and can offer you tailored-to-your-needs support.

AI coach Jay is available to all ID37 users with an ID37 personality profile. You can try him for two weeks. Test the AI coach now.
After the trial period, you can add Jay to your account for just €5 (plus VAT) per month. Payments can be made via credit card or PayPal. Company billing is also an option. If you have any questions, simply use the contact form to get in touch with us.
Get startedDon't have an ID37 personality profile yet? Sign up here or be invited by an ID37 Master.
Jay, your AI coach, draws on your ID37 motivation profile to provide customized answers to your questions. Developed with generative artificial intelligence technology, Jay has been trained on the empirical science of the ID37 personality model. He thus combines his expertise with the unlimited wealth of information provided by the AI model.

Jay can provide support in almost any situation where understanding human nature is essential to achieving goals.
Jay helps managers gain a better understanding of themselves and use these insights to improve their leadership skills.
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With an eye to individual motives, Jay identifies stressors and develops preventive measures.
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Jay helps teams understand their team members’ individual motive structures and develops measures to improve mutual respect, communication, team dynamics, and psychological safety.
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Jay supports employees in their career development and helps them identify career paths that align with their motives.
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Jay draws on motive constellations to analyze conflicts and develop solution strategies.
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Jay identifies motives for developing a healthy lifestyle, promoting behaviors for more activity, better nutrition, and self-care.
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AI coach Jay is available to all ID37 users with an ID37 personality profile. You can try him for two weeks. Test the AI coach now.
After the trial period, you can add Jay to your account for just €5 (plus VAT) per month. Payments can be made via credit card or PayPal. Company billing is also an option. If you have any questions, simply use the contact form to get in touch with us.
Get startedDon't have an ID37 personality profile yet? Sign up here or be invited by an ID37 Master.
Equipped with unique features, the ID37 AI chatbot is a cut above the rest.
Jay knows your personality profile and provides tailored, relevant answers.
Answers are based on the science of the ID37 personality model.
Access to insightful discussions, recommendations and expert knowledge – at any time.
Jay speaks many languages. He is particularly good at German, English, Spanish, French and Italian.
Answers are based on the latest findings in motivational psychology.
Log in and chat with your AI coach Jay by clicking on the “Chatbot Jay” tile.
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In addition to giving you advice on how to manage relationships more wisely, Jay helps you make better decisions regarding your professional and everyday life. He helps you understand your individual motives profile and how it impacts your thinking, behavior, and emotions, guiding your decisions accordingly.

Jay helps ID37 Masters gain a deeper understanding of the ID37 personality model and motivational psychology, making it easier to adapt the model to their business. Stay up-to-date with developments, expand your services, and work more effectively with ID37.

At the ID37 Company, data protection is a top priority. We handle personal data with the utmost care, including any data used with our AI chatbot Jay. ID37's personality profiles and all data relevant to the chatbot are stored in our secure ID37 environment. We strictly adhere to the General Data Protection Regulation (GDPR) and use AWS servers in Germany. We apply high industry standards to ensure data protection and safeguard privacy and confidentiality.
AI Coach Jay is a specialized chatbot that combines the scientifically validated ID37 personality assessment with generative artificial intelligence to enhance soft skills and people knowledge. It leverages each user's individual motive structure to deliver personalized prompts for self-reflection and personal growth. Users don't need to manually describe their character traits – Jay directly accesses the stored ID37 profile to provide relevant answers and conduct meaningful coaching dialogues. This makes personality development accessible, immediate and tailored to each individual's unique psychological makeup.
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→ AI Coach Jay explainer video
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The key difference lies in the depth of analysis based on the 16 life motives. While standard AI systems provide generic responses, Jay generates highly individualized recommendations by considering the specific motive profiles of all parties involved – provided they have given consent. As a proprietary development by ID37, Jay combines psychological depth with the ability to conduct natural, fluid coaching conversations. All dialogue histories are stored in the user's ID37 account and can be accessed at any time. Jay functions as a digital expert capable of precisely interpreting complex personality dynamics and their effects on behavior, decisions and relationships.
→ Blog article about AI Coach Jay
→ AI Coach Jay explainer video
Jay supports leaders in fulfilling their role more consciously by preparing them for difficult conversations and providing guidance on optimal wording and structure. Through the analysis of team profiles, Jay helps reduce tensions and strengthen feedback competence as well as emotional intelligence across all team members. This fosters sustainable team culture and performance while improving collective judgment in complex decision-making situations. Leaders gain actionable insights into team dynamics, communication preferences and potential friction points – enabling more effective management and stronger interpersonal relationships.
Users can connect with colleagues, coaches or family members within their ID37 account under "My Network". Once profiles are mutually shared, they can easily be included in the chat using the @-symbol. On this basis, Jay can analyze relationships, provide concrete tips for successful conversations or facilitate real conversation simulations and role-plays. This collaborative feature transforms Jay from a personal coach into a powerful tool for improving interpersonal dynamics, preparing for challenging discussions and developing stronger professional relationships based on mutual understanding of each other's motivational drivers.
→ AI Coach Jay explainer video
→ Blog article about AI Coach Jay
For professionals, Jay serves as an evidence-based sparring partner for designing coaching sessions and preparing analysis conversations. Jay does not replace human coaches or consultants – rather, it strengthens their work by providing a precise factual foundation and support for interpreting motive constellations or reflecting on complex relationship dynamics. In talent development, Jay helps accompany individuals more personally and align role requirements with employees' intrinsic motivation structures. HR managers benefit from deeper insights into team composition, succession planning and creating development paths that truly resonate with each person's core drivers.
Data protection and security are ensured through data storage on AWS servers in Germany and strictly GDPR-compliant data processing. Before data is transmitted to the LLM for language processing, consistent pseudonymization takes place within the ID37 environment, removing any personal reference. Personal data and profiles are not used for training the artificial intelligence. Users retain full data ownership ("Data Ownership"). ID37 Company prioritizes privacy at every level – your personality profile and all chatbot-relevant data remain securely stored in the protected ID37 environment, giving you complete control over your sensitive information.
Access to AI Coach Jay costs 5 euros per month (plus VAT). To experience the benefits of the AI coach without commitment, ID37 Company offers a 14-day free trial period. The goal is to make this form of professional support accessible to a broad audience in both professional and personal contexts. The only requirement is having an existing ID37 personality profile. Payment is processed via credit card or PayPal, and corporate billing options are available. This affordable pricing democratizes access to personalized personality coaching that was previously only available through expensive one-on-one sessions.
AI coach Jay is available to all ID37 users with an ID37 personality profile. You can try him for two weeks. Test the AI coach now.
After the trial period, you can add Jay to your account for just €5 (plus VAT) per month. Payments can be made via credit card or PayPal. Company billing is also an option. If you have any questions, simply use the contact form to get in touch with us.
Get startedDon't have an ID37 personality profile yet? Sign up here or be invited by an ID37 Master.