Morningstar is a global investment research firm headquartered in Chicago, USA. Every year, the managers of the Central Europe region (Benelux, Germany, Switzerland) meet for a strategic offsite event lasting several days. In 2021, the leadership team will convene via an online event. The ID37 team analysis tool is helping management take stock of where they’re at and where they want to go at a special time in the firm’s development.
You can better apply the things you learn yourself. Sternberg Consulting, with the help of ID37, guided us in determining the motivational factors that drive our behavior. This really helped us as a management team in recognizing where we’re at as individuals and as a team, and to use this knowledge in our work.
Christian Mesenholl, Head of Central Europe, Morningstar Inc.
challenge
Fostering motivation in teams
Morningstar is using the challenges faced during 2020, the year of the pandemic, to intensify global cooperation. An internal survey had shown that remote working models have affected cooperation and motivation. The firm will therefore focus on improving interpersonal relationships and team cohesion, among other things, over the next year.
solution
Team development makes motivational drivers tangible
Team development starts with the team’s leadership itself. Morningstar’s head of Central Europe has organized the firm’s Central Leadership Offsite 2021 event around the question of “What inspires you to wake up in the morning and go to work?” The plan is to make it possible for each leader to identify their own motivations and what it takes to work together as a team so that effective solutions can then be developed for the firm’s teams in individual countries. He has therefore commissioned ID37 Master Andrea Sternberg, a consultant with global experience, to help the firm make its way through this process.
This involves 12 managers using the ID37 personality assessment to determine their motivation profile, becoming more aware of the things that drive their behavior and emotions, and learning first-hand how the way in which they communicate and interact with others affects the team dynamic.
Apply insights to communication strategies and team cohesion
To facilitate a deeper sense of mutual understanding among the workshop participants, the profiles of all those present will be disclosed. With the help of the ID37 team analysis tool, the managers can identify their differences and commonalities in terms of their motivational structure. Determining the deltas and areas of overlap forms the basis of successful cooperation and creates a framework by which those involved can openly address individual needs and potential problems. In a next step (transfer), the team then – bearing in mind the influence of their individual personalities and the increasing relevance of mobile work environments – develops a plan for improving communication in day-to-day management and strengthening mutual respect. Mindful communication and personalized leadership grow increasingly more important here. The Leadership Team gains a deeper understanding of its function as a role model which, combined with its awareness of the motivational drivers at work, has the tools it needs to ensure strong team performance.
results
Working with motives yields an impact
With the help of the ID37 team development tool, Morningstar’s leadership team has taken a close look at motivational profiles and how they affect behavior and emotions. And their efforts are working! Team development is a successful means of strengthening the trust and workplace culture needed for successful cooperation given the new conditions at Morningstar as it shifts toward hybrid and remote work models.
FAQs
Questions and Answers
Who is the ID37 personality assessment suitable for?
ID37 is suitable for anyone who wants to better understand themselves and others. Individuals use the test for self-reflection and personal development. Teams analyze their collaboration and resolve conflicts. Leaders learn to guide employees individually. Coaches and consultants use ID37 as part of their professional work. Using the tool, they can conduct a precise assessment of their clients' current situation and develop targeted measures and interventions. Companies integrate the method into their HR development. It supports throughout the entire employee life cycle.
In short: ID37 helps everywhere people live and work together.
The ID37 team analysis makes the motive profiles of all team members visible and comparable. It shows where the team's potential lies and where tensions may arise. Teams recognize how certain team members tick – and how to leverage these differences rather than fight them. This fosters understanding, improves communication and boosts team performance. The ID37 team analysis is particularly valuable during conflicts, when teams are newly formed or new members are integrated. The ID37 AI coach supports teamwork, as it works on the basis of individual motive profiles and can recognize and predict team dynamics.
Leaders learn with ID37 to better understand themselves and their team members. They learn to understand their own personality and impact, to direct themselves and deploy their potential optimally. And they recognize what drives individual team members – enabling differentiated leadership. Instead of one-size-fits-all solutions, they rely on individual approaches. This increases motivation and performance. Conflicts can also be better resolved with knowledge of different motives. ID37 turns good leaders into better ones because they truly understand people. The ID37 AI coach is valuable support for leaders when recognizing development potential, understanding conflict causes or properly interpreting their own motive profile.
Companies use the ID37 personality assessment for HR development, team building and leadership development. The analysis identifies individual potential, supports creating effective development plans and improves collaboration. In recruiting, ID37 helps verify cultural fit. Employees understand themselves better and are more satisfied. This reduces turnover and increases productivity. ID37 offers customized programs and approaches for organizations of all sizes. The ID37 AI coach also offers diverse possibilities to scale coaching, HR development and individual soft skill training.
How does ID37 help with career decisions or career planning?
The ID37 personality assessment serves as a well-founded coordinate system that reveals what truly matters to a person in their (professional) life through the identification of the 16 life motives. In career planning, the profile helps choose professional roles and work environments that match one's own drive structure – which is the prerequisite for lasting performance and satisfaction. Additionally, discrepancies between personal goals and role requirements can be specifically identified and tailored development strategies derived. The self-knowledge gained enables making decisions aligned with one's own identity, thus securing long-term personal success.
In short: For career decisions, ID37 helps avoid wrong decisions.
How can the ID37 profile be used in organizational development?
ID37 makes corporate culture measurable. Based on the motive structures of employees, leaders and teams, companies can recognize which values are actually lived. In change processes, it can be determined why resistance arises. With ID37, drivers and blockers can be identified. Based on the 16 life motives, motive constellations, communication and work preferences become transparent, which can be specifically considered in change processes, culture development and people & culture measures. The ID37 AI coach is valuable: It supports employees in individually mastering change processes – as a valuable complement, not a replacement for human consulting.
ID37 supports organizations in unlocking potential, securing motivation long-term and establishing a fair, diversity-conscious corporate culture.
What does the ID37 profile reveal about leadership suitability?
ID37 does not measure leadership suitability directly. It shows how a person can lead effectively. ID37 measures 16 life motives and makes visible what truly drives, stresses or repels a leader. There is no ideal profile for leadership – effective leaders can have very different motive constellations. What matters is the ability for self-awareness and self-direction: Those who know their motives can consciously align their leadership style, purposefully use their potential and reflect on risks. The ID37 profile is a foundation for modern, reflective and context-appropriate leadership – without categorizing boxes, but based on psychometric data.
What experiences exist with the ID37 personality test?
Companies, coaches and individuals report that the ID37 personality assessment is particularly precise, understandable and practical for everyday use. The IT company MaibornWolff, for example, successfully uses ID37 for self-organization. VR Bank Nord successfully uses ID37 for leadership development. Coaches and consultants use the method in individual coaching and team building.
Users describe it as a valuable tool for increasing self-awareness and self-direction that helps better understand and shape personal intrinsic motivations, behavioral patterns and team dynamics. They appreciate the deep yet easily understandable analysis of the 16 life motives, which provides a foundation for development processes, better communication and conflict resolution.
Particularly highlighted are the scientific foundation (development with the University of Luxembourg), the clarity of motive evaluations, the high practical relevance in analysis sessions with ID37 Masters and the innovative support through AI coach Jay.
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