Many families, friends and couples are familiar with Vertellis' question-based card games, which serve to inspire deep conversations. In 2020, the Dutch startup goes a step further, launching a new product that draws on the ID37 digital personality assessment to help couples better understand the psychology behind their relationships, and thus become even closer.
Our customers want to know more about themselves. We offer them exactly that with the ID37 personality test. The integration of a scientifically grounded component is a perfect expansion to our spectrum of products, and enriches our customers' relationships.
Bart Kloosterhuis, Vertellis co-founder
challenge
How can relationships be placed on a firmer footing?
The Dutch company, which has successfully sold its conversation-starter cards worldwide, is constantly on the lookout for product ideas that express the spirit of the times while also improving interpersonal relationships: “Genuine connections in our digital world,” is Vertellis’ mission.
solution
Relationships between couples, psychologically explained
Vertellis develops the “Love+ Bundle,” which helps couples get to know one another better at a deep level, and enables them to have very personal conversations about their relationship. Designed for two people, the bundle is based on the ID37 analysis. The partners each create their own personality profile, thus getting to know themselves better and expanding their view of one another. The precision of the scientifically grounded test gives each participant a much deeper understanding of their partner in the relationship.
Understanding the personality makes all the difference
In addition to the personality tests, which are carried out on the ID37 platform, the “Love+ Bundle” includes a digital guidebook, a journal and a set of Vertellis cards for couples, providing plenty of inspiration to engage more deeply with and pay attention to one another. For their part, customers provide Vertellis with considerable positive feedback. They see great value in the ID37 couples comparison, which they say triggers new insights and builds confidence. Many say they welcome the intense experience.
results
Easily achieved: happy customers
To get an advance feel for the product’s reception, Vertellis launches the “Love+ Bundle” as a limited release in its home market in the Netherlands, as well as in Germany. The early versions sell out after a comparatively modest marketing campaign which includes:
An email campaign for the product launch
An email action campaign for Valentine’s Day
Facebook ads directed to specific target groups for a Valentine’s Day promotion
Spurred on by the success and customer feedback, Vertellis will continue to focus on offers that strengthen relationships – including with the company itself. The ID37 personality assessment will play a role here, because experience has shown that the more precise the description of the personality, the easier it is to make connections – both to one’s own self and to others.
FAQs
Questions and Answers
Is ID37 scientifically validated?
Yes, ID37 is based on modern test development and meets high psychometric standards. The method was developed at the University of Luxembourg. It utilizes current findings from motivational psychology and personality research. Unlike outdated typologies such as MBTI or DISC, ID37 explains the causes of behavior – not just its surface. The quality criteria of objectivity, reliability and validity are scientifically documented.
The ID37 team analysis makes the motive profiles of all team members visible and comparable. It shows where the team's potential lies and where tensions may arise. Teams recognize how certain team members tick – and how to leverage these differences rather than fight them. This fosters understanding, improves communication and boosts team performance. The ID37 team analysis is particularly valuable during conflicts, when teams are newly formed or new members are integrated. The ID37 AI coach supports teamwork, as it works on the basis of individual motive profiles and can recognize and predict team dynamics.
Leaders learn with ID37 to better understand themselves and their team members. They learn to understand their own personality and impact, to direct themselves and deploy their potential optimally. And they recognize what drives individual team members – enabling differentiated leadership. Instead of one-size-fits-all solutions, they rely on individual approaches. This increases motivation and performance. Conflicts can also be better resolved with knowledge of different motives. ID37 turns good leaders into better ones because they truly understand people. The ID37 AI coach is valuable support for leaders when recognizing development potential, understanding conflict causes or properly interpreting their own motive profile.
Companies use the ID37 personality assessment for HR development, team building and leadership development. The analysis identifies individual potential, supports creating effective development plans and improves collaboration. In recruiting, ID37 helps verify cultural fit. Employees understand themselves better and are more satisfied. This reduces turnover and increases productivity. ID37 offers customized programs and approaches for organizations of all sizes. The ID37 AI coach also offers diverse possibilities to scale coaching, HR development and individual soft skill training.
What experiences exist with the ID37 personality test?
Companies, coaches and individuals report that the ID37 personality assessment is particularly precise, understandable and practical for everyday use. The IT company MaibornWolff, for example, successfully uses ID37 for self-organization. VR Bank Nord successfully uses ID37 for leadership development. Coaches and consultants use the method in individual coaching and team building.
Users describe it as a valuable tool for increasing self-awareness and self-direction that helps better understand and shape personal intrinsic motivations, behavioral patterns and team dynamics. They appreciate the deep yet easily understandable analysis of the 16 life motives, which provides a foundation for development processes, better communication and conflict resolution.
Particularly highlighted are the scientific foundation (development with the University of Luxembourg), the clarity of motive evaluations, the high practical relevance in analysis sessions with ID37 Masters and the innovative support through AI coach Jay.
The ID37 platform offers the ID37 personality test as an online questionnaire, an interactive analysis report with profile graphic and lifetime access to the personality profile. Through their personal account and dashboard, users can access the following additional services:
Network function: Share motive profile with others to make commonalities, differences and potential conflict areas visible.
Team analysis: Get an overview of the motive profiles of all team members. Recognize commonalities, differences and team dynamics.
AI Coach Jay: A digital chatbot that provides personalized explanations, reflection prompts and action ideas based on the ID37 motive profile.
The cloud-based solution runs on all devices and is securely hosted in German data centers. The platform enables digital and always-available personal development.
The ID37 Company GmbH was founded in 2019 in Berlin. Behind ID37 are the founders and managing partners Thomas Staller and Cornelia Kirschke, both with many years of expertise in personality diagnostics. Co-founder and technology partner is the IT company Conciso GmbH. The ID37 Company develops scientifically validated tools for personality assessment and development. ID37 combines psychological expertise with modern technology. The mission: make it possible for all people and employees to pursue a self-determined life.
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