Using the personality to trigger emotions

Yes, ID37 is based on modern test development and meets high psychometric standards. The method was developed at the University of Luxembourg. It utilizes current findings from motivational psychology and personality research. Unlike outdated typologies such as MBTI or DISC, ID37 explains the causes of behavior – not just its surface. The quality criteria of objectivity, reliability and validity are scientifically documented.

→ Download the scientific manual (currently available in German; English translation forthcoming)

The ID37 team analysis makes the motive profiles of all team members visible and comparable. It shows where the team's potential lies and where tensions may arise. Teams recognize how certain team members tick – and how to leverage these differences rather than fight them. This fosters understanding, improves communication and boosts team performance. The ID37 team analysis is particularly valuable during conflicts, when teams are newly formed or new members are integrated. The ID37 AI coach supports teamwork, as it works on the basis of individual motive profiles and can recognize and predict team dynamics.

→ Learn more about ID37 team analysis
→ Watch the 2-minute "My Teams" explainer video (English subtitles)

Leaders learn with ID37 to better understand themselves and their team members. They learn to understand their own personality and impact, to direct themselves and deploy their potential optimally. And they recognize what drives individual team members – enabling differentiated leadership. Instead of one-size-fits-all solutions, they rely on individual approaches. This increases motivation and performance. Conflicts can also be better resolved with knowledge of different motives. ID37 turns good leaders into better ones because they truly understand people. The ID37 AI coach is valuable support for leaders when recognizing development potential, understanding conflict causes or properly interpreting their own motive profile.

→ Read the best practice case on leadership
→ Learn more about the AI coach

Companies use the ID37 personality assessment for HR development, team building and leadership development. The analysis identifies individual potential, supports creating effective development plans and improves collaboration. In recruiting, ID37 helps verify cultural fit. Employees understand themselves better and are more satisfied. This reduces turnover and increases productivity. ID37 offers customized programs and approaches for organizations of all sizes. The ID37 AI coach also offers diverse possibilities to scale coaching, HR development and individual soft skill training.

→ Contact for companies
→ Learn more about ID37 in the world of work
→ Learn more about the AI coach

Companies, coaches and individuals report that the ID37 personality assessment is particularly precise, understandable and practical for everyday use. The IT company MaibornWolff, for example, successfully uses ID37 for self-organization. VR Bank Nord successfully uses ID37 for leadership development. Coaches and consultants use the method in individual coaching and team building.

Users describe it as a valuable tool for increasing self-awareness and self-direction that helps better understand and shape personal intrinsic motivations, behavioral patterns and team dynamics. They appreciate the deep yet easily understandable analysis of the 16 life motives, which provides a foundation for development processes, better communication and conflict resolution.

Particularly highlighted are the scientific foundation (development with the University of Luxembourg), the clarity of motive evaluations, the high practical relevance in analysis sessions with ID37 Masters and the innovative support through AI coach Jay.

→ Best Practice Case Self-Organization
→ Best Practice Case Team-Development
→ Customer testimonials
→ About the scientific foundation of ID37

The ID37 platform offers the ID37 personality test as an online questionnaire, an interactive analysis report with profile graphic and lifetime access to the personality profile. Through their personal account and dashboard, users can access the following additional services:

• Network function: Share motive profile with others to make commonalities, differences and potential conflict areas visible.
• Team analysis: Get an overview of the motive profiles of all team members. Recognize commonalities, differences and team dynamics.
• AI Coach Jay: A digital chatbot that provides personalized explanations, reflection prompts and action ideas based on the ID37 motive profile.

The cloud-based solution runs on all devices and is securely hosted in German data centers. The platform enables digital and always-available personal development.

→ Watch the 4-minute explainer video (English subtitles)
→ Watch the "ID37 Account" explainer video (English subtitles)
→ Watch the "My Network" explainer video (English subtitles)
→ Watch the "My Teams" explainer video (English subtitles)
→ Watch the "AI Coach Jay" explainer video (English subtitles)

The ID37 Company GmbH was founded in 2019 in Berlin. Behind ID37 are the founders and managing partners Thomas Staller and Cornelia Kirschke, both with many years of expertise in personality diagnostics. Co-founder and technology partner is the IT company Conciso GmbH. The ID37 Company develops scientifically validated tools for personality assessment and development. ID37 combines psychological expertise with modern technology. The mission: make it possible for all people and employees to pursue a self-determined life.

→ Learn more about ID37 Company
→ Learn more about Thomas Staller
→ Learn more about Cornelia Kirschke
→ Learn more about Sebastian Neus, Conciso