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What is AI coach Jay and how does it support personal development?

Written by
Cornelia Kirschke
|
2/22/2026
ID37 Company launches virtual assistance system
Jay provides personalized support to ID37 users, taking personality profiles into account

AI coach Jay is a personalized AI chatbot from ID37 that delivers coaching impulses, action recommendations, and self-regulation strategies based on each user's individual motive profile. Jay combines the scientific ID37 personality model with generative artificial intelligence. He is available to all ID37 users and supports them in better understanding their personality, behavior patterns, and emotions – anytime and in confidence.

At a Glance:

  • Jay is an AI coach that connects the ID37 personality model with generative AI.
  • He knows the individual motive profile and delivers personalized answers and action recommendations.
  • Use cases: self-regulation, emotional intelligence, relationship management, leadership development, team development.
  • ID37 Masters use Jay as an evidence-based sparring partner for coaching and counseling.
  • 14-day free trial, then €5 per month. Data stored in line with GDPR on AWS servers in Germany.

What is AI coach Jay and how does it work?

Jay is an intelligent AI assistant that combines the scientific ID37 personality model with generative artificial intelligence. Unlike general chatbots, Jay knows each user's individual motive profile and generates tailored answers. Users don't need to manually describe their character – Jay accesses the stored ID37 profile with 16 motives directly.

Technologically, Jay is an in-house development of ID37 Company. Conversations are stored in the personal ID37 user account and can be retrieved anytime. Via the network function, profiles of colleagues or team members can also be included in the dialog. For an overview of key terms related to personality and motivation, see the ID37 Glossary.

What functions does AI coach Jay offer?

Jay supports users in almost all situations where people skills matter. His core functions:

  • Personalized guidance – Jay helps users interpret their personality profiles and understand how the 16 life motives impact their behavior and emotions.
  • Self-regulation and behavior change – Jay supports users in developing strategies for self-direction and behavior change based on their individual motives.
  • Emotional intelligence – Jay assists users in recognizing and regulating their emotions to handle stressful situations more effectively.
  • Relationship management – Jay provides insights into others' motivational structures to foster better relationships and resolve conflicts.
  • Leadership and team development – Jay prepares users for difficult conversations, analyzes team profiles, and strengthens feedback skills.

How does Jay support coaches, HR managers, and ID37 Masters?

For professional users, Jay serves as an evidence-based sparring partner. ID37 Masters benefit from Jay's expertise, gaining deeper insights into their clients' motive constellations and developing customized interventions. He supports preparation for analysis conversations, the development of coaching strategies, and the design of workshops.

Jay delivers personalized impulses for HR managers to support talent development: he helps accompany talents individually and align role requirements with employees' inner drive structure. Jay complements the work of human coaches and advisors – he does not replace them.

What sets Jay apart from conventional AI chatbots?

The key difference lies in the depth of personalization: Jay knows the individual motive structure and generates answers tailored to it. While standard AI systems provide general recommendations, Jay takes into account the specific expression of all 16 motives – for the individual and for others in the network. This enables conversation simulations, role plays, and precise interpretation of motive constellations.

Thomas Staller, CEO and founder of ID37, emphasizes:

ID37 aims to make personal development accessible and affordable for everyone. With Jay, we've created an AI coach that elevates self-coaching and coaching for all ID37 users to a new level. ID37 Masters can also improve their work with the help of Jay. It's a truly unique product experience!"
Thomas Staller, Co-Founder ID37 Company
Thomas Staller

Dr. Jan Dörendahl, scientific advisor for ID37, adds:

The AI chatbot Jay demonstrates an impressive ability to respond sensitively to emotional statements and feelings. Coaching is fundamentally a deeply human endeavor, but I find Jay's ability to spark self-reflective conversations remarkably seamless."
Dr. Jan Dörendahl, scientific advisor for ID37, AI expert
Dr. Jan Dörendahl

What does AI coach Jay cost and is there a trial period?

Jay can be tried free of charge for 14 days. After that, the subscription costs €5 per month (plus VAT). Payment can be made via credit card or PayPal. Corporate billing is available. An existing ID37 personality profile is required. For more details and use cases, visit the AI coach Jay product page.

How secure is personal data when using Jay?

Data protection is a top priority at ID37 – also when using AI. Personality profiles and all chat-relevant data are stored on AWS servers in Germany. Before transmission to the language model, consistent pseudonymization takes place, so that any personal reference is lost. Data is not used for AI training. Users retain data ownership. The GDPR is strictly adhered to. For details, see the Privacy Policy for AI coach Jay.

Frequently asked questions about AI coach Jay

  • Do I need an ID37 profile to use Jay?
    Yes, Jay is available to all ID37 users who have an ID37 personality profile. He accesses the stored motive profile directly.
  • Can Jay also conduct team analyses?
    Yes, team profiles can be included via the network function in the ID37 account. Jay then analyzes motive constellations in the team and provides recommendations for collaboration.
  • In which languages does Jay communicate?
    Jay speaks several languages. He works particularly well in German, English, Spanish, French, and Italian.
  • Does Jay replace human coaches or advisors?
    No, Jay complements the work of human coaches as an evidence-based sparring partner. He delivers personalized impulses and a factual basis but does not replace interpersonal dialogue in coaching.

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