Understanding people by using digital tools and services

The test taker completes an online questionnaire consisting of 144 self-descriptive statements about everyday behaviors, attitudes and habits. The algorithm calculates the expression across all 16 life motives and generates the ID37 personality profile and interactive analysis report, which explains what the expressions mean. Additionally, the AI coach can be used for profile interpretation. It works on the basis of individual motive profiles and is trained on the ID37 model. For maximum quality and responsible interpretation, test takers book an analysis session with an ID37 Master.

→ Take the ID37 personality test
→ Find an ID37 Master

Completing the ID37 personality test takes approximately 25–30 minutes. This can be done conveniently on a computer, tablet or smartphone. Interruption is possible – progress is saved. For meaningful results, test takers should complete the test in a quiet environment without distractions. When questions are answered spontaneously, without overthinking, an authentic and honest personality profile is generated.

→ Take the ID37 personality test

The ID37 personality test currently costs €119 including VAT. This includes the online questionnaire, the interactive analysis report, lifetime access to the personality profile and the services and tools on the ID37 platform. Additional services such as a personal analysis session with an ID37 Master or the AI coach are optionally available. The ID37 AI coach currently costs €5 per month, plus VAT. Payment is made via PayPal or credit card. Special conditions are available for teams and companies.

→ Purchase the test on id37.io
→ Learn more about the AI coach

Once is usually sufficient. The 16 life motives are largely stable. Personality stabilizes in its fundamental features in early childhood and remains largely constant from adolescence onwards. The high reliability and contemporary, valid norming of the ID37 test procedure are based on this assumed stability over longer periods. Repeating the test may be useful after significant life events. The test measures not moods but fundamental drives.

In short: The profile remains meaningful long-term, even when behavior and circumstances change.

→ Take the ID37 personality test

The ID37 platform offers the ID37 personality test as an online questionnaire, an interactive analysis report with profile graphic and lifetime access to the personality profile. Through their personal account and dashboard, users can access the following additional services:

• Network function: Share motive profile with others to make commonalities, differences and potential conflict areas visible.
• Team analysis: Get an overview of the motive profiles of all team members. Recognize commonalities, differences and team dynamics.
• AI Coach Jay: A digital chatbot that provides personalized explanations, reflection prompts and action ideas based on the ID37 motive profile.

The cloud-based solution runs on all devices and is securely hosted in German data centers. The platform enables digital and always-available personal development.

→ Watch the 4-minute explainer video (English subtitles)
→ Watch the "ID37 Account" explainer video (English subtitles)
→ Watch the "My Network" explainer video (English subtitles)
→ Watch the "My Teams" explainer video (English subtitles)
→ Watch the "AI Coach Jay" explainer video (English subtitles)

Jay is an AI-powered coach that provides personalized recommendations based on the science-backed ID37 personality profile and encourages reflection. The chatbot analyzes the motive structure, shows individual paths for development, supports conflict resolution and assists with questions about career, relationships and self-direction. Jay is trained on the ID37 personality model and combines its specialized knowledge with the unlimited information pool of an underlying AI model. The AI coach is available around the clock and complements work with human coaches, particularly in personality and team development.

→ Learn more about the AI coach
→ Watch the "AI Coach Jay" explainer video (English subtitles)

The ID37 application is optimized for Chrome and Edge browsers and mobile devices, so the test can also be completed on smartphone or tablet. The application is currently available in German, English, Italian and Dutch. The test is also available in Spanish, French, Russian and Georgian. More languages are continuously being added.