Achieving more in the new world of work

Yes, ID37 is based on modern test development and meets high psychometric standards. The method was developed at the University of Luxembourg. It utilizes current findings from motivational psychology and personality research. Unlike outdated typologies such as MBTI or DISC, ID37 explains the causes of behavior – not just its surface. The quality criteria of objectivity, reliability and validity are scientifically documented.

→ Download the scientific manual (currently available in German; English translation forthcoming)

ID37 stores all data in data centers in Germany (AWS Cloud Germany). Transmission is encrypted. All personality data remains confidential and is not shared with third parties. All users decide for themselves what happens with their data and whether and with whom they share their profile. ID37 complies with GDPR requirements. Data protection has the highest priority – your personality remains your private matter.

→ Read the ID37 Privacy Policy

ID37 is suitable for anyone who wants to better understand themselves and others. Individuals use the test for self-reflection and personal development. Teams analyze their collaboration and resolve conflicts. Leaders learn to guide employees individually. Coaches and consultants use ID37 as part of their professional work. Using the tool, they can conduct a precise assessment of their clients' current situation and develop targeted measures and interventions. Companies integrate the method into their HR development. It supports throughout the entire employee life cycle.

In short: ID37 helps everywhere people live and work together.

→ Learn more about ID37 in the world of work
→ Watch the 4-minute explainer video (English subtitles)

The ID37 team analysis makes the motive profiles of all team members visible and comparable. It shows where the team's potential lies and where tensions may arise. Teams recognize how certain team members tick – and how to leverage these differences rather than fight them. This fosters understanding, improves communication and boosts team performance. The ID37 team analysis is particularly valuable during conflicts, when teams are newly formed or new members are integrated. The ID37 AI coach supports teamwork, as it works on the basis of individual motive profiles and can recognize and predict team dynamics.

→ Learn more about ID37 team analysis
→ Watch the 2-minute "My Teams" explainer video (English subtitles)

Leaders learn with ID37 to better understand themselves and their team members. They learn to understand their own personality and impact, to direct themselves and deploy their potential optimally. And they recognize what drives individual team members – enabling differentiated leadership. Instead of one-size-fits-all solutions, they rely on individual approaches. This increases motivation and performance. Conflicts can also be better resolved with knowledge of different motives. ID37 turns good leaders into better ones because they truly understand people. The ID37 AI coach is valuable support for leaders when recognizing development potential, understanding conflict causes or properly interpreting their own motive profile.

→ Read the best practice case on leadership
→ Learn more about the AI coach

Companies use the ID37 personality assessment for HR development, team building and leadership development. The analysis identifies individual potential, supports creating effective development plans and improves collaboration. In recruiting, ID37 helps verify cultural fit. Employees understand themselves better and are more satisfied. This reduces turnover and increases productivity. ID37 offers customized programs and approaches for organizations of all sizes. The ID37 AI coach also offers diverse possibilities to scale coaching, HR development and individual soft skill training.

→ Contact for companies
→ Learn more about ID37 in the world of work
→ Learn more about the AI coach

The ID37 personality assessment serves as a well-founded coordinate system that reveals what truly matters to a person in their (professional) life through the identification of the 16 life motives. In career planning, the profile helps choose professional roles and work environments that match one's own drive structure – which is the prerequisite for lasting performance and satisfaction. Additionally, discrepancies between personal goals and role requirements can be specifically identified and tailored development strategies derived. The self-knowledge gained enables making decisions aligned with one's own identity, thus securing long-term personal success.

In short: For career decisions, ID37 helps avoid wrong decisions.

→ Best Practice Case Self-Guidance

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ID37 makes corporate culture measurable. Based on the motive structures of employees, leaders and teams, companies can recognize which values are actually lived. In change processes, it can be determined why resistance arises. With ID37, drivers and blockers can be identified. Based on the 16 life motives, motive constellations, communication and work preferences become transparent, which can be specifically considered in change processes, culture development and people & culture measures. The ID37 AI coach is valuable: It supports employees in individually mastering change processes – as a valuable complement, not a replacement for human consulting.

ID37 supports organizations in unlocking potential, securing motivation long-term and establishing a fair, diversity-conscious corporate culture.

→ Get in touch

ID37 does not measure leadership suitability directly. It shows how a person can lead effectively. ID37 measures 16 life motives and makes visible what truly drives, stresses or repels a leader. There is no ideal profile for leadership – effective leaders can have very different motive constellations. What matters is the ability for self-awareness and self-direction: Those who know their motives can consciously align their leadership style, purposefully use their potential and reflect on risks. The ID37 profile is a foundation for modern, reflective and context-appropriate leadership – without categorizing boxes, but based on psychometric data.

Companies, coaches and individuals report that the ID37 personality assessment is particularly precise, understandable and practical for everyday use. The IT company MaibornWolff, for example, successfully uses ID37 for self-organization. VR Bank Nord successfully uses ID37 for leadership development. Coaches and consultants use the method in individual coaching and team building.

Users describe it as a valuable tool for increasing self-awareness and self-direction that helps better understand and shape personal intrinsic motivations, behavioral patterns and team dynamics. They appreciate the deep yet easily understandable analysis of the 16 life motives, which provides a foundation for development processes, better communication and conflict resolution.

Particularly highlighted are the scientific foundation (development with the University of Luxembourg), the clarity of motive evaluations, the high practical relevance in analysis sessions with ID37 Masters and the innovative support through AI coach Jay.

→ Best Practice Case Self-Organization
→ Best Practice Case Team-Development
→ Customer testimonials
→ About the scientific foundation of ID37