CORPUS SIREO is one of Germany’s leading real estate service providers for institutional real estate asset managers. The company has 370 employees distributed across eight locations in Germany. In 2020, the company decided to train six ID37 masters in order to improve the company’s ability to navigate the challenges of an upcoming restructuring.
Immediately after announcing the strategic changes, we trained executives to become internal ID37 Masters. ID37 is extremely helpful in addressing the individual personalities of employees during change processes.
Sandra Tewes, managing director at CORPUS SIREO Real Estate GmbH
challenge
How do you retain talent during a restructuring process?
As a result of the company’s strategic reorientation, one business segment is to be discontinued. The firm’s management wants to react quickly, and ensure that employees emerge from the reorganization with their motivation intact.
solution
Internal coaches guide employees’ career development
With the approval of the executive board and the works council, the company trains managers to become ID37 Masters. ID37 instructor and coach Susanne Jess helps introduce the ID37 personality assessment into the company, and handles the certification functions.
The trained ID37 masters in turn work with the employees affected by the restructuring. They know the company inside and out. With the understanding of intrinsic motivations and individual needs acquired during their training program, they are able to coach the employees by taking an in-depth view of individual personalities.
Initially, they help employees produce a self-analysis, a process facilitated by the ID37 personality profiles: What is really important to me in life, what frustrates me, what potentials can I develop? How do I define success? The coach serves first and foremost as a sparring partner.
results
Ample time for personal development
CORPUS SIREO has chosen a good time to implement ID37 in the company. The restructuring process will not be complete for another two years. This allows the individual employees ample time for personal and career development, and enables them to find new roles in the company that offer the right kind of growth opportunities.
FAQs
Questions and Answers
Is ID37 scientifically validated?
Yes, ID37 is based on modern test development and meets high psychometric standards. The method was developed at the University of Luxembourg. It utilizes current findings from motivational psychology and personality research. Unlike outdated typologies such as MBTI or DISC, ID37 explains the causes of behavior – not just its surface. The quality criteria of objectivity, reliability and validity are scientifically documented.
How does ID37 differ from other personality tests?
ID37 does not categorize. While MBTI or DISC force people into categories, ID37 shows the individual motive structure on a continuous scale. The test explains causes: Why does someone behave this way? Other tests only describe how someone behaves. ID37 is also based on current scientific research rather than outdated theories. The test was scientifically developed, validated and normed at the University of Luxembourg and meets all psychometric quality criteria. The result is precise, meaningful and easy to understand. In professional applications, users are guided by certified ID37 Masters – for maximum quality and responsible interpretation. Additionally, the AI coach can be used to interpret the personality profile.
How does the ID37 test differ from online quick tests?
The ID37 test differs significantly from online quick tests through its scientific foundation and measurement precision. Its quality criteria are transparently disclosed and enable reliable predictions of future behavior. The results serve as dependable orientation in life. ID37 also meets high standards for data protection (GDPR), voluntariness, non-discrimination and consulting ethics. The accompanying services and features of the ID37 platform are also unique.
Online quick tests, by contrast, are usually not validated, work without norm samples, roughly categorize people into types and are more entertaining than diagnostically reliable.
Who is the ID37 personality assessment suitable for?
ID37 is suitable for anyone who wants to better understand themselves and others. Individuals use the test for self-reflection and personal development. Teams analyze their collaboration and resolve conflicts. Leaders learn to guide employees individually. Coaches and consultants use ID37 as part of their professional work. Using the tool, they can conduct a precise assessment of their clients' current situation and develop targeted measures and interventions. Companies integrate the method into their HR development. It supports throughout the entire employee life cycle.
In short: ID37 helps everywhere people live and work together.
You become an ID37 Master through certified training with an ID37 Instructor. The training is aimed at experienced professionals with backgrounds in coaching, consulting, psychology or related fields, as well as HR managers, executives and team leaders. The Master certification imparts in-depth knowledge of motivational psychology, the 16 life motives and their interpretation. Participants learn to conduct analyses and competently advise and support clients. They learn the full functionality of the ID37 platform with all tools and services. After passing the exam, participants may use the ID37 method professionally and worldwide in coaching, training and consulting.
ID37 Masters receive comprehensive support: access to experts, webinars, in-depth videos and personal assistance. Additionally, the AI coach is available to help Masters better understand the ID37 personality model, motivational psychology or complex motive constellations and adapt them to their business. The ID37 community connects Masters with each other for experience sharing. Regular updates keep knowledge current. Masters stay up to date with developments, ensure quality in their consulting, coaching or HR work practice. They can expand their services and work more effectively with ID37.
Jay is an AI-powered coach that provides personalized recommendations based on the science-backed ID37 personality profile and encourages reflection. The chatbot analyzes the motive structure, shows individual paths for development, supports conflict resolution and assists with questions about career, relationships and self-direction. Jay is trained on the ID37 personality model and combines its specialized knowledge with the unlimited information pool of an underlying AI model. The AI coach is available around the clock and complements work with human coaches, particularly in personality and team development.
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