Personality test - Knowing yourself 

The ID37 personality assessment is a scientifically validated test that measures 16 life motives. These motives drive our behavior – unconsciously and throughout our lives. The assessment generates an individual personality profile that reveals what truly motivates you. Unlike typology tests, ID37 does not categorize people into boxes but instead maps each person's unique motive structure. The result: deep self-understanding and targeted personal development. The ID37 personality assessment is successfully used in coaching, leadership development, HR diagnostics and personal orientation.

→ Take the ID37 personality test
→ Watch the 4-minute explainer video (English subtitles)

The ID37 personality profile displays the expression of the 16 life motives – ranging from high to average to low. It explains what drives a person, what gives them energy and what they avoid. The profile makes visible why a person reacts the way they do in certain situations. It does not categorize but maps the unique motive structure, makes needs understandable and enables individuals to work on their development in a targeted manner.

→ Watch the 4-minute explainer video (English subtitles)

The ID37 profile serves as an individual compass for decisions. It forms the foundation for effective self-direction, emotion regulation and personal development. The ID37 profile specifically supports:

1. Self-awareness and goal setting: Through knowledge of the 16 life motives and their individual expressions, each person recognizes what truly matters to them in life. It shows where a person is intrinsically motivated and can consistently perform at their best with ease.

2. Emotion and stress management: With their ID37 profile, individuals learn to recognize their emotional patterns and identify trigger points. This enables them to anticipate and regulate emotions, break out of stimulus-response patterns and create space for finding solutions.

3. Relationships and conflict resolution: Self-awareness based on motives helps understand why other people are different. This understanding helps avoid and resolve conflicts and shape relationships harmoniously. The success factor: accepting others as they are.

4. Managing perception: The ID37 profile makes "blind spots" visible – the characteristics a person does not perceive in themselves.

The AI coach supports profiled individuals in training their soft skills based on real psychometric data.

→ Watch the 4-minute explainer video (English subtitles)

ID37 does not categorize. While MBTI or DISC force people into categories, ID37 shows the individual motive structure on a continuous scale. The test explains causes: Why does someone behave this way? Other tests only describe how someone behaves. ID37 is also based on current scientific research rather than outdated theories. The test was scientifically developed, validated and normed at the University of Luxembourg and meets all psychometric quality criteria. The result is precise, meaningful and easy to understand. In professional applications, users are guided by certified ID37 Masters – for maximum quality and responsible interpretation. Additionally, the AI coach can be used to interpret the personality profile.

→ Explore terms in the Glossary
→ Watch the 4-minute explainer video (English subtitles)
→ Watch the AI Coach Jay explainer video (English subtitles)

The ID37 test differs significantly from online quick tests through its scientific foundation and measurement precision. Its quality criteria are transparently disclosed and enable reliable predictions of future behavior. The results serve as dependable orientation in life. ID37 also meets high standards for data protection (GDPR), voluntariness, non-discrimination and consulting ethics. The accompanying services and features of the ID37 platform are also unique.

Online quick tests, by contrast, are usually not validated, work without norm samples, roughly categorize people into types and are more entertaining than diagnostically reliable.

→ Download the scientific manual (currently available in German; English translation forthcoming)
→ Read the blog article about personality tests

The test taker completes an online questionnaire consisting of 144 self-descriptive statements about everyday behaviors, attitudes and habits. The algorithm calculates the expression across all 16 life motives and generates the ID37 personality profile and interactive analysis report, which explains what the expressions mean. Additionally, the AI coach can be used for profile interpretation. It works on the basis of individual motive profiles and is trained on the ID37 model. For maximum quality and responsible interpretation, test takers book an analysis session with an ID37 Master.

→ Take the ID37 personality test
→ Find an ID37 Master

Completing the ID37 personality test takes approximately 25–30 minutes. This can be done conveniently on a computer, tablet or smartphone. Interruption is possible – progress is saved. For meaningful results, test takers should complete the test in a quiet environment without distractions. When questions are answered spontaneously, without overthinking, an authentic and honest personality profile is generated.

→ Take the ID37 personality test

The ID37 personality test currently costs €119 including VAT. This includes the online questionnaire, the interactive analysis report, lifetime access to the personality profile and the services and tools on the ID37 platform. Additional services such as a personal analysis session with an ID37 Master or the AI coach are optionally available. The ID37 AI coach currently costs €5 per month, plus VAT. Payment is made via PayPal or credit card. Special conditions are available for teams and companies.

→ Purchase the test on id37.io
→ Learn more about the AI coach

ID37 stores all data in data centers in Germany (AWS Cloud Germany). Transmission is encrypted. All personality data remains confidential and is not shared with third parties. All users decide for themselves what happens with their data and whether and with whom they share their profile. ID37 complies with GDPR requirements. Data protection has the highest priority – your personality remains your private matter.

→ Read the ID37 Privacy Policy

Once is usually sufficient. The 16 life motives are largely stable. Personality stabilizes in its fundamental features in early childhood and remains largely constant from adolescence onwards. The high reliability and contemporary, valid norming of the ID37 test procedure are based on this assumed stability over longer periods. Repeating the test may be useful after significant life events. The test measures not moods but fundamental drives.

In short: The profile remains meaningful long-term, even when behavior and circumstances change.

→ Take the ID37 personality test

The ID37 application is optimized for Chrome and Edge browsers and mobile devices, so the test can also be completed on smartphone or tablet. The application is currently available in German, English, Italian and Dutch. The test is also available in Spanish, French, Russian and Georgian. More languages are continuously being added.